Onsite and offsite SEO
If you’ve been researching Search Engine Optimisation you would have come across the words “Onsite” and “Offsite” SEO. But what’s the difference? And how important is onpage and offpage SEO to the success of your SEO campaign?
Here’s a quick explanation of what each one does and how you can use them to optimise your website:
Onsite optimisation is anything that you do within your website to improve its chances of being seen in major search engines. It’s all about making your website search friendly. There are elements on a website that can be improved, or “optimised” so the search engines have an easier time understanding what your content is about.
Remember that major search engines will try to gauge the information and content on your website to see if your site is worthy to be on the top rankings. It’s a good idea to start working on your onsite optimisation before doing external optimisation.
The Most Important Onsite SEO Elements
The great thing about onsite SEO is that it’s fairly easy to do if you know what you are doing.
Title Page and Descriptions. Did you know that the page title and its description is what search engines first see when they crawl and index your website? So don’t use the page title as just a placeholder; it can benefit from a good SEO improvement as well as any content in your website.
The H1 Tag. Your site should only have one H1 header tag per page and a few H2 and H3 tags. The H1 tag is the most important heading because it’s the highest level tag that shows what your specific page is about. Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when you use it correctly and in conjunction with other onsite SEO techniques.
ALT Text for Images. ALT texts are the words that accompany your pictures you include in your content. Image SEO starts with the right file name. Without even looking at the actual image, you want Google to know what the image is about.
Internal Links. A good practice for onsite SEO is to include links that lead to somewhere else in your website. Put them where they are relevant within the content, or as a recommendation below the article to help engage your visitors further.You want to keep readers on your site as long as possible.
Content. Content is the king of SEO, blogs and websites. Therefore, your effort in putting together an informative, engaging and attractive content should be high up on your onsite SEO list. Make it so that visitors will find something unique and come back for more. Keep your content up to date and add new content every week if possible.
Offsite SEO is the next step after onsite SEO. Once you have everything updated and looking well, you should focus on optimising the external elements of search engine optimisation.
Anything that you do outside your blog or website that is related to search engine optimisation can be considered as offsite SEO. Some examples of offsite actions include link building, promotions, advertising and guest posting. Let’s start with link building:
Link Building is one of the most common and effective methods of offsite optimisation. You see, when an online user uses Google or other major search engines and types in a search term, Google uses an algorithm to determine the best matches for those keyword(s) and brings up a list. The first SERPs, or Search Engine Ranking Pages are the ones that are believed to be an authority for the keyword(s) you’re looking for. We will try to explain the algorithms included as simple as we can.
One thing the algorithm considers is just how many links are pointing to your website. If the links are coming from authoritative and trusted sources, then that naturally means it’s good, right? The “vote of trust” carries it higher in the search rankings. The opposite is true- if the links are coming from not so reputable sites, then the website gets dragged down and achieves a lower rank.
Content Marketing. This strategy can help you in the right direction in regards to quality, relevant content. Promote your site through various social media platforms so you will be more visible to your target audience.
Onsite or Offsite SEO? Which One Will You Need?
You will need both if you want your customers who are searching for your product or service to find you on the internet. Working hard and improving all aspects of SEO is essential to acquire a lasting and dominant position in major search engine sites.
In a nutshell, you should work on your onsite SEO so that major search engines such as Google, Yahoo! and Bing are able to find your website. They should see that your website has useful, informative and engaging content. When you think you finally have a responsive website with enough quality content, then that’s the time you can consider offsite SEO. Build strong, natural links with authoritative websites that have the same interests or niche as yours. In no time, you’ll get a significant and lasting boost in search rankings.